10 Comments

Don’t get me wrong, I know there are some men who are absolutely thoughtless and consider magazines geared primarily toward women as alien territory, but I think in part it has something to do with the fact that magazines aimed specifically at men just don’t offer them what they really need.

From my experience, most men’s titles are so po faced, packed with dreary features about gadgets, sport, cars and the more material aspects of life. It’s why I rarely read them and tend to devour Cosmo and Grazia where I can read about the ups and downs of people’s lives and see how they deal with them.

Men’s magazines rarely feature articles like this and dare I say - and I’m not excusing those fellas’ rude and grumpy complaints - I feel somewhere in their heads they are super peeved that they see so much rich material for women to dive into while they themselves are starved of this kind of emotional and reflective content! (Sorry for using the C word!)

In this day and age, when men are so varied and not all beasts, there is still a gap for a title that is for the more sensitive chap. Maybe.

Expand full comment
Feb 12Liked by Jo Elvin

I have 8 podcasts in my library at the moment & every single one is hosted by a woman, a duo or a trio of women. And that is because I only want to listen to women talk about the things I enjoy right now. There have been times when I have listened to male-hosted podcasts but they go on for HOURS! I would love to know what the male listenership of these women-hosted podcasts is because I bet it is virtually zero.

Expand full comment
Feb 12Liked by Jo Elvin

I will never forget when I received a email from you Jo after I’d sent one to applaud the You Team for terrific content week after week. Negative energy is the devil however positive support unlocks the door to so much more. More please 👏🏻👏🏻👏🏻

Expand full comment

Ah the poor men… I think it starts so young, I remember looking for more female protagonist books for my then 6 year old and an author friend told me the guidance from editors was to always centre a boy because girls will read books about boys but not the reverse?!!

The offering has improved, that was 5 years ago and there is more diversity in children’s books but I wonder if the reading biases have changed.

Expand full comment

Bloody brilliant. Yes, so much to this. I’ve just finished reading How to Suppress Women’s Writing by Joanna Russ, and reading this post straight afterwards…. 👏👏👏

Expand full comment
Feb 11Liked by Jo Elvin

lol unfortunately, yes. It seems in my 59 years of being on this planet, that evolved, interested and (in my opinion) intelligent men exist who aren’t threatened by women in any space; however, there aren’t enough of them being loud enough with their ad dollars to make a difference. Business is business. Podcadting, for the record, has always been a male dominated space. I bet that will continue as well. Love your Substack, thank you!

Expand full comment