Hi everyone! I hope you’re all doing well today. I’ve just finished doing a live fashion spot on Lorraine Kelly this morning, I’m off to a lunch meeting about a project that is so ambitious but very exciting, and then this afternoon I’m interviewing someone for my new podcast. I’m really looking forward to that, it’s someone I’ve been trying to entice as a guest for about three months now.
In the meantime, I’m having a mull over ideas for my weekly column here and one thing I will write about at some point is magazine covers. I’ve done it before, about celebrity covers, which you can find in my archive. But that’s only one piece of the enormous puzzle of them.
In my time as a magazine editor I realised that so many people hold assumptions about how it all works that doesn’t really correlate to the reality of what goes into producing them.
Do you have any questions about magazine covers? Hit me up! I’ll be around most of the day and I’ll keep checking in.
Jo
xx
Hi Jo,
Do you as an editor have final say or does it depend on who owns the magazine? I say this because Salma Hayek who is so beautiful but also married to a main contributor of advertising to British Vogue; she appears a few times on the cover. So basically, is it down to who pays for the magazine gets the most say?
Sorry another question: Do you have celebrities a magazine would refuse to deal with or for the sake of the popularity of said celebrity would you as an editor suck it up and say its part of the job so that the magazine sells and have them on the cover?
Thanks!
Hi Jo
3 questions please 😀
1. How far in advance do you work in securing cover stars? Do you need to have back ups for each edition just in case?
2. Who decides on the amount of filters / improvements made to the photos? The front cover star or the magazine?
3. Does the title of the cover get approved before it can go to print by the cover star?
Thanks