Do you as an editor have final say or does it depend on who owns the magazine? I say this because Salma Hayek who is so beautiful but also married to a main contributor of advertising to British Vogue; she appears a few times on the cover. So basically, is it down to who pays for the magazine gets the most say?
Sorry another question: Do you have celebrities a magazine would refuse to deal with or for the sake of the popularity of said celebrity would you as an editor suck it up and say its part of the job so that the magazine sells and have them on the cover?
What were your best performing covers, what do you think makes a good cover line and which cover lines do you think “sell”? Did you reuse/ tweak similar ones over and over and they always did well?!
Who gets final say on what makes the cover? What are your thoughts on re-touching? I’m assuming most covers stars want it but interested to hear if some would prefer it didn’t happen.
Hi Jo,
Do you as an editor have final say or does it depend on who owns the magazine? I say this because Salma Hayek who is so beautiful but also married to a main contributor of advertising to British Vogue; she appears a few times on the cover. So basically, is it down to who pays for the magazine gets the most say?
Sorry another question: Do you have celebrities a magazine would refuse to deal with or for the sake of the popularity of said celebrity would you as an editor suck it up and say its part of the job so that the magazine sells and have them on the cover?
Thanks!
Hi Jo
3 questions please 😀
1. How far in advance do you work in securing cover stars? Do you need to have back ups for each edition just in case?
2. Who decides on the amount of filters / improvements made to the photos? The front cover star or the magazine?
3. Does the title of the cover get approved before it can go to print by the cover star?
Thanks
What were your best performing covers, what do you think makes a good cover line and which cover lines do you think “sell”? Did you reuse/ tweak similar ones over and over and they always did well?!
Who gets final say on what makes the cover? What are your thoughts on re-touching? I’m assuming most covers stars want it but interested to hear if some would prefer it didn’t happen.